🇻🇳 This article is also available in Vietnamese: Backbase là gì?

What are Digital Banking Platforms (DBP)?

A digital banking platform (DBP) enables a bank to begin the transformational process of becoming a truly digital bank that is ecosystem-centric. A DBP also enables banks to achieve business optimization. However, that is not the end state. For banks seeking only business optimization as the goal of their digital banking strategy, a digital banking multichannel solution will meet those needs.

Backbase

Backbase is a state-of-the-art omnichannel digital banking software solution that unifies data and functionality from core banking systems and fintechs into a seamless digital customer experience across any channel.

Many large financial institutions around the world have standardized on the Backbase platform, including:

  • HSBC
  • ABN AMRO
  • Metro Bank
  • Citizens Bank
  • RBC
  • HDFC
  • Hiscox
  • BNP Paribas
  • Discovery Bank
  • Virgin Money
  • PostFinance
  • Westpac

In Vietnam, several Commercial Joint Stock Banks are also starting with Backbase as their Digital Banking & Fintech system.

APIs and Open Banking

More and more financial institutions are partnering with fintechs and leveraging Application Programming Interfaces (APIs) to attract new prospects and delight existing customers through an unprecedented Customer Experience (CX). APIs offer a bridge between systems while paving a digital path to a connected financial ecosystem.

Backbase also works together with MuleSoft to provide an Open API and Digital Banking platform.

What is Omnichannel?

Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

An omnichannel approach means there is integration between distribution, promotion and communication channels on the back end.

Backbase Solutions

Backbase offers solutions for:

  • Retail Banking
  • SME Banking
  • Corporate Banking
  • Wealth Management
  • Relationship Managers (RMs)

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